The Benefits of Using a Bulk Email Marketing Software Company

The Benefits of Using a Bulk Email Marketing Software Company by George Huckle

Creating brand awareness on the internet is a powerful and effective way of increasing the return on investment for your company. We all communicate electronically, so it makes sense that the more you market yourself in the online world, the more leads and potential business you will receive in return. Don't forget that a bulk email marketing strategy is ideal for both long term relationship building and for a more direct sales approach. Either way, email newsletters reach a targeted audience; and a well-strategized email marketing campaign will dramatically increase the effectiveness of your internet presence. Starting a newsletter email campaign from scratch can be costly, so we recommend employing a bulk email marketing software company to do the job for you. Below I have compared the benefits of using an email marketing company vs doing it yourself. We have used GraphicMail as an example of an email marketing company that offers a variety of email marketing packages. Whichever email marketing company you choose, features should be fairly similar to the GraphicMail features outlined below. Bulk Email Marketing Software vs Doing It Yourself Bulk Email Marketing Software Free templates Professionally designed templates are compatible in all email clients. You are able to choose set themed templates with set sizing and modify them accordingly. Online editorsOnce you have chosen a template you are able to edit your newsletter and you do not need any HTML knowledge. The GraphicMail editor, for example, has a very similar look and feel to word, making it easy to use. In the editor you are able to upload images, change colors and modify text/fonts. There is also the option of sending just a text email for recipients who are unable to receive HTML in their inbox. Mailing list managementYou are able to import mailing lists, segregate and categorize them. All it takes is one click of a button to send. You are able to send bulk emails to thousands of readers. Tracking and statisticsThere is tracking and statistics available after each newsletter send, which means you are able to see who has opened your newsletter, who has clicked on particular links and reasons why certain email campaigns have not been received. Signing up with a reputable email marketing company also means there are strict anti spam policies in place. This means you are able to tailor make your campaign accordingly. Designing a Newsletter Yourself Design own templatesDesigning templates from scratch means you will need to decide on coloring, look, feel and setting table sizing. A knowledge of HTML is required and you will need to ensure your newsletter is compatible in all email clients. In house softwareYou will need to purchase web design software like Dreamweaver or Front Page, in order to edit your newsletter so you are able to work in HTML. This also means you need to design your newsletter so that it is compatible in all email clients. Sending via an email programYou will probably have to import all your addresses into the address book; or send email newsletters separately. Some email programs can be slow to send. No trackingIf you send your newsletter from your own email address and it bounces; you will not be able to find out why it was not opened and why it bounced. You would need to design and implement your own form of tracking for each email newsletter in order to track bounces and find out any further statistics.